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Apple’s First Verizon iPhone Commercial Also Touts AT&T: “Two Is Better Than One”

Category : Technology

Two days ago, Verizon posted their first iPhone teaser commercial to their YouTube page. The tagline? “It begins.” Now, it looks as if Apple is ready to follow suit with its own marketing muscle. But they’re not just playing up the Verizon iPhone, but rather the fact that it’s now on two networks in the U.S. The tagline for this one? “Two is better than one.”

The 30-second clip below was posted to YouTube today. It’s a fairly standard iPhone ad with a hand holding up an iPhone 4 in front of a white background. Except in this commercial, there are two iPhone 4′s side-by-side. As Strauss’ Blue Danube Waltz plays, the dueling iPhones perform the same tasks in the same way — though there are differences in the pictures being looked at, and the websites being visited, etc. Then the focus shifts to one the devices to show off iPhone 4′s features. Then it’s back to the two phones, culminating in a side-by-side FaceTime conversation. The phones are then removed, revealing both AT&T and Verizon logos. Then the tagline is put up. Then the iPhone 4 logo.

This type of commercial makes perfect sense for Apple. Since AT&T is still a vital partner for the device, Apple can’t afford to alienate them by putting out Verizon iPhone-only commercials. It’s the same reason why it was Verizon, and not Apple, that led the announcement of the device earlier this month.

Further, the commercial works because Apple emphasizes that the device on the different networks are the same, you just have a choice now. That’s not entirely true, since the Verizon iPhone won’t be able to do talking & surfing at the same time (insert the joke about the AT&T iPhone not being able to do calls at all), but all the core iPhone features will be the same.

One thing not touted in the commercial is the Personal Hotspot feature. Verizon still hasn’t announced the pricing for this, and Apple still hasn’t confirmed that it will come to AT&T also with a future iOS upgrade (though it seems like it will be the case).




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Verizon’s First iPhone Commercial: It Begins

Category : Technology

Well that didn’t take long. Here it is, the first Verizon iPhone commercial.

As you can see, the focus is on clock — the first one on 11:59 — implying that people in all different walks of life are waiting for something. There’s the noise of a click constantly ticking in the background as a low hum becomes a louder hum.

Then the voice over: “To our millions of customers, who never stopped believing this day would come…”  The clock strikes 12. A girl smiles. “Thank you.” Cue the iPhone 4 logo. Cue the Verizon logo. Cue the launch date: 2.10.11. And then the new tagline: “It Begins”.

As expected, there’s nothing about Android. Nor is there anything about AT&T. It’s only about the iPhone. And Verizon. Together.




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MissionRSupply: “Now at Starbucks: Buy a Latte by Waving Your Phone” http://ow.ly/3Gyos #coffee #starbucks #iphone

Category : Mission Restaurant Supply

MissionRSupply: “Now at Starbucks: Buy a Latte by Waving Your Phone” http://ow.ly/3Gyos #coffee #starbucks #iphone
Twitter / MissionRSupply

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Verizon Finally Adds The iPhone (VZ, T, VOD, GOOG, QCOM)

Category : Investopedia

Verizon made the long-expected announcement that it will become a carrier for the iPhone. What will be the impact of this?


Investopedia.com Headlines

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Apple’s iPhone: No FaceTime on Verizon’s 3G network

Category : Oakland Tribune

For all the supposed benefits of Verizon’s network for iPhone users, they’ll experience one of the same limitations there that they have on AT&T: They won’t be able to make video calls using Apple’s FaceTime program over Verizon’s 3G network.
Inside Bay Area Most Viewed

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An iPhone On Verizon? Sold.

Category : Technology

Well, I hopped on a last-minute flight across the country, got stuck in a snow storm, had my flight home cancelled, had to find a new hotel, and now I think I’m getting sick. But it was all worth it. Because I got what I came for: the Verizon iPhone.

Actually, I don’t have one just yet. Like all non-Verizon customers, I’ll have to wait until February 10 to get one (Verizon customers get access on February 3, which is a fairly classy move to reward loyalty). But I will have one soon enough. That’s been the question asked of me the most these past two days: will I get the Verizon iPhone?

You’re damn right I’m getting the Verizon iPhone.

John Biggs was more pragmatic in his initial thoughts following the Verizon press conference on whether you should upgrade or not. Certainly, for some current AT&T iPhone owners, it doesn’t make sense. But for me? I’ve been waiting for this day for over three years — how could I not switch?

When I bought the original iPhone the day it came out in 2007, I had only ever been a Verizon customer. I was happy with the network on my little and decidedly un-smart RAZR — even with Verizon’s piece of shit software on it and the crapware. I wasn’t planning on buying an iPhone. In fact, I thought it would be crazy to do so. The thought going through my head at the time was actually a bit like Steve Ballmer’s: 0 for a phone?!

But then I went to an Apple Store on day one to see what all the fuss was about. I picked one up. 30 seconds later I was buying it.

At first it wasn’t so bad. AT&T’s Edge network was pretty slow, but seemed to work fairly well. I also don’t recall a lot of dropped calls at the time. Then Apple dropped the price and the masses rushed in. Then came the iPhone 3G. AT&T’s network was crushed and the rest is history.

Horrible. Horrible. History.

AT&T has been completely unable to fix their network in several major metropolitan cities these past three years. Sure, some of that isn’t entirely their fault (the permits needed for new towers, etc), but there are plenty of other things they could have done.

The SXSW festival is a great example. Two years ago, the AT&T service there was the worst I’ve ever encountered. It was actually completely unusable. No calls, no texts, no data. Last year, miraculously, with even more iPhone users there, it worked very well! How? AT&T spent the money to bring in a bunch of extra equipment for support and backup.

Why not do this in say, San Francisco? Or New York? The buildings are too tall. The land is uneven. Yadda, Yadda. A lot of excuses. Money has a tendency to solve problems — except when you don’t want to spend the money that needs to be spent.

Further, AT&T knows when you drop a call just like Netflix knows when you can’t stream a movie. When that happens, Netflix automatically emails you to offer you money off of your bill for the inconvienience. It’s not a lot. But it counts. AT&T? Nada. Worse, if you try to call to complain, you’ll be on hold for an hour. Then the call will drop.

Or, if you do get through, they might suggest you buy their MicroCell. Their 0 MicroCell to make your 0+ a month service work. You have got to be kidding me. At the very least, that thing should be given for free to every AT&T customer who drops calls on a regular basis. After all, that device actually helps customers help AT&T by offloading usage to a broadband connection. And they want you to pay for that. What a joke.

Also a joke are the very mixed reports on if that rip-off box even works. And the fact that they refused to sell us one for the TechCrunch office even though we have absolutely no AT&T service anywhere inside our office.

Happen to go to CES this year? I hear AT&T was a bundle of joy there as well. Most accounts had Verizon having more actual devices on their network there, yet that network seemed fine according to those who were there. Weird.

I could go on and on, but this is really just kicking a dead carrier at this point. Dead to me, at least.

I hope AT&T can figure out their problems. I really do. The funny thing is that the biggest network breakthrough they’ve had in years may come thanks to Verizon: when they offload millions of customers to them. That should actually do real wonders for their network.

Back in September of last year, I wrote about my hesitation to get my hopes up for the iPhone on Verizon. The reason was spelled out in the title: The “Verizon iPhone” Versus “The iPhone On Verizon’s Network”.

I was worried that Verizon would use some of their newfound smartphone leverage with Android to try to force Apple to give into silly demands for a device on their network. Demands ranging from small (branding) to large (crapware). Thankfully, though I’m sure they tried, that’s not going to be the case. The iPhone on Verizon will look like an iPhone on AT&T, just with a different carrier name in the corner. There will be no pre-loaded VCAST apps or secondary bullshit app store. In other words, it won’t be a “Verizon iPhone”, it will be an “iPhone on Verizon’s network”.

I don’t know how Apple pulled that off. There’s talk that the subsidy paid to Apple for each phone might be slightly less than it has been from AT&T. Or maybe Verizon was just really sick of customers asking when they’d get the device. Or maybe they just really wanted in on the iPad as well, and whatever else Apple dreams up in the future. But this:

They don’t put a lot of logos on their phones. So that wasn’t a major issue for us,” Verizon President Lowell McAdams told Bloomberg BusinessWeek.

Is music to my ears. Can you imagine Verizon not branding any of the Android phones on their network? Or even just not loading it up with their crapware? And yet the iPhone is getting neither. Beautiful.

Will I miss not being able to talk and surf at the same time? No. Honestly, I never really do that anyway. I do recognize that’s a big issue for some people. But I have 93 million others backing me up: current Verizon customers, none of whom have that feature. And it may be coming anyway.

Will I miss not being able to roam abroad? Let me tell you about my last two trips abroad. I went to Japan, signed up for AT&T’s ridiculous 0 for 200 MB data plan. I came home, they charged me something like 0. Why? No good reason. Then, last month, I went to Paris. I signed up for AT&T’s ridiculous 0 for 200 MB plan. I came home, they charged me around 0. Why? No good reason.

Both times, the charges were removed after a lengthy phone call and a week-long process. But why the hell did I have to do that at all? And when I tweeted about it both times, dozens said the exact same thing happened to them. Hell, it happened to people I was with on those trips too!

My point is that if I really need a phone overseas, I could buy one for cheaper than what AT&T will try to charge me to roam. I’ll bring my Verizon iPhone and use it on WiFi when it’s available. Or I’ll jailbreak an old phone I have and pop out the SIM. No biggie.

The actual biggest issue for me is the looming iPhone 5. We all know it’s coming, the question is if it’s coming to Verizon as well as AT&T in June?  And if it does, do early-adopters catch a break and still get the ability to purchase the new version at a discounted price? Or are we screwed? Or does it go AT&T-only first?

I don’t know. No one outside of Apple, AT&T, and Verizon do yet. Hell, maybe only Apple does. That’s an issue, I’ll admit.

But there are options: if a new one does come, sell the few month old one online or to a friend and use the money to buy the new one and move your contract over. Or look at it this way: an unsubsidized iPhone at 0 is a mere 4-6 months of actual smartphone service that you’re already paying for. It’s not pretty, but it’s important to remember that the big money you’re spending isn’t on the phone itself, it’s on your contract, both with AT&T and Verizon.

The same is true of early termination fees.

But that’s just me trying to justify it for you. The truth is that I don’t need to justify it to myself. I’ll gladly buy the iPhone 4 on Verizon, and then if the iPhone 5 comes to Verizon in June, I’ll gladly buy that too. It’s worth it to me after years of headaches and thousands of dollars poured into the nightmare that is AT&T. It’s time to make a statement by taking away their right to send me a statement.

So yes, I am getting the Verizon iPhone.




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So When Do The “Droid Did” Verizon iPhone Commercials Start?

Category : Technology

Maybe you heard, Verizon finally has the iPhone. Or it will, in a few weeks. And you know what that means: it’s time to advertise the hell out of that bad boy. But don’t be surprised if it’s Verizon doing more of the pushing than Apple.

Reports today have Verizon putting their significant “marketing muscle” behind the device in the coming weeks. This should be no surprise given what they’ve done for the iPad — a device which doesn’t really even directly connect to their network (though that will change). It’s also in line with what we’ve been hearing for month: that Verizon was getting ready for a huge push in Q1 around some new mobile product. The assumption has long been that this would be the iPhone.

And then there’s what Verizon did for Motorola’s Droid products. Thanks largely to a massive multi-million dollar ad push, Verizon was able to make the Droid the flagship Android device — and that’s despite Google releasing their own Nexus models. And interestingly enough, many of the “Droid Does” commercials took indirect shots at Apple and the iPhone. So these new Verizon ads for the iPhone could seem a little awkward at first.

One question will be if Verizon starts putting more marketing dollars behind iPhone ads then Droid ads? It would seem that wouldn’t be in Verizon’s best interest since the Android platform still gives them much more power over their destiny as a money-grabbing carrier. The iPhone, on the other hand, seems determined to turn Verizon into another dumb pipe, like it more or less has done with AT&T.

You’ll notice that in Apple’s current iPhone ads, AT&T is usually only mentioned at the very end with their logo appearing. Sometimes they tout functionality that Verizon can’t match, like talk & surf, but they don’t credit AT&T with that (and even that functionality gap may close soon). It seems likely that any Verizon iPhone ads that Apple does will be largely the same. The focus will be on the iPhone, not Verizon. After all, just as with the logistics of the press conference itself, Apple can’t afford to piss off AT&T, which is still a valuable iPhone partner.

It will be interesting to see if Verizon though directly takes on the AT&T iPhone. You can just imagine them mocking the AT&T iPhone’s inability to make a call. But I can’t imagine Apple being okay with such a plan for the same reason as above. They don’t care who sells more iPhones, as long as it sells. Instead, maybe Verizon would just tout their great coverage and service record in such ads without mentioning AT&T.

AT&T too has long taken shots at Verizon with their ads. Will they also play nice with new iPhone ones? Again, probably. Apple is in the driver’s seat here. If the children are bickering, they’ll shut them up.

But I think it’s safe to say that the “Droid Does” ads as they’ve been currently constructed are over. In other words, “Droid Did”.




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Google Serves Places On The iPhone With A Side Of Hotpot

Category : Technology

Google Places is now on your iPhone. If you download the app (iTunes link) you get a mobile version of Google Places, Google’s local directory. It shows you nearby restaurants, coffee shops, bars, ATMs, gas stations, hotels, and other attractions. You can also search for any category you like, just like on Google Places proper or on Google Maps for Android.

Google is also serving up the app with Hotpot, its new local recommendation service. When you sign in with a Google identity (like a Gmail username and password), you can rate and review places. When you click on aplace, it shows you the adress, cumulative rating, with buttons to see it on a map, get directions, or make a call. It also shows excerpts of reviews from around the web like on Yelp or Insiderpages, and below that are the native Google reviews.

Currently, Google Places does not have a lot of great quality reviews written by Google users themselves. Therefore, Google built the product on the backs of reviews from other sites on the Web. But Google wants to build up its own corpus of reviews, and with apps like this it is going straight to consumers to get them to rate and review places around where they live, work, and travel.

Google is pushing Google Places on its main search page, and now it is attacking from the mobile flank. The more native ratings and reviews Google Places can gather, the more it becomes a direct competitor to the Yelps and Citysearches of the world it currently indexes to fill in the details on its Place pages. Note that Yelp and Citysearch have competing iPhone apps as well. Which one are you going to use?




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Verizon to Add iPhone 4 to Lineup

Category : WOWK Charleston WV

One wireless retailer will be adding a popular mobile device to its network next month.




13 Top Stories, Sports and Weather

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Should Apple allow charity apps on iPhone?

Category : Chattanooga Times Free Press

An opinion piece in today’s Chronicle of Philanthropy takes Apple to task for not allowing charity apps on the iPhone. According to the story, “Apple has said that it does not permit charitable donations to be made through its
statesman.com – News

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